Marketing Toolkit – PSG Conference 2021
19th Ave New York, NY 95822, USA
#PSG2021
MARKETING TOOLKIT
INTRODUCTION

Here’s some information to help you prepare for the upcoming PSG Conference 2021 being held 14-15 October. We hope that you’ll help share this great event with your network via your social media channels. As a thank you, the person that posts the most across channels (Facebook, Instagram, LinkedIn and Twitter) using the hashtag #PSG2021 will be given a complimentary full delegate registration for next year’s #PSG2022 in-person event.

COVID-19 is making it hard to plan an in-person event, so in the interests of everyone’s safety and peace of mind, we are shifting to a fully online event (with all timings remaining the same).

This toolkit contains useful background information and phrases to help you create compelling posts for each social media platform that you might want to use.

Be sure to follow our official PSG Conference social media channels on Facebook, Twitter, LinkedIn, and Instagram and re-post or like posts when you can to help us reach as many people as possible. When you post anything, it would be great if you could include hashtag #PSG2021 so that it’s easy for us to re-post whatever you post.

ABOUT PSG 2021
COVID-19 isn’t the only bug we’re still dealing with every day. Cyber Security remains a major threat to our security, our assets and our people.
 
The PSG Conference 2021 will bring together top government officials, leading industry experts, cutting edge innovators and global security thought leaders to offer two days of networking, presentations, conversation and discussion about security governance and information, personal and physical security; and that’s not to mention the ongoing discussion surrounding the ever present danger of cyber-based foreign interference with our national interests.
 
It is important that we take an innovative approach to the way Government Agencies and their suppliers manage risk and continuity. 2021 has continuously been challenging for Australian governments, the security industry, and businesses across the board, so this year’s PSG Conference, with the theme: Building Cyber Resilience into Critical Infrastructure at Home and in the Indo-Pacific is more important than ever.
HOW TO GET STARTED
  • Follow PSG Conference on our social channels and join the conversation.
  • Use the conference hashtag #PSG2021 in all your posts so we can easily find them and share them
  • Tag @PSGConference in all your posts so they appear in our accounts.
  • Share the event website link in your posts and encourage your colleagues/followers to book their ticket(s): www.psgconference.com
BEFORE THE CONFERENCE: It’s never too early to start promoting your participation!
  • Post about your participation on your social channels.
  • Post related content to generate interest and to position your organisation as thought leaders in the industry.
  • Share videos, articles, research, statistics, infographics, etc.
  • Share PSG Conference’s posts about the event – find them by searching the hashtag #PSG2021
DURING THE CONFERENCE: Post your thoughts and experiences from the event.
  • Follow the #PSG2021 hashtag on Twitter to see what other attendees are saying and to join the conversation.
  • Live tweet quotes from speakers or your thoughts on their presentations.
  • Share a photo of you watching the conference from your home or office.
AFTER THE CONFERENCE: Reinforce your position as a thought leader.
  • Post your key takeaways from the event.
  • Which presentation did you enjoy the most at #PSG2021 and why?
  • How will you apply what you learned at #PSG2021 in your work as an industry leader?
  • Connect with other attendees and build your professional network.
SOCIAL MEDIA

Calling all forward thinkers and security practitioners and enthusiasts.

The PSG Conference #PSG2021 is about “Building Cyber Resilience into Critical Infrastructure at Home and in the Indo-Pacific” and will provide an opportunity to connect with leading authorities, industry professionals and government agencies.

This conference offers two days (14th and 15th October) of networking, presentations, conversation and discussion about security governance and information, personal and physical security, and that’s not to mention the ongoing discussion surrounding the ever present danger of cyber-based foreign interference with our national interests.

Don’t miss this opportunity to hear the latest security trends, including updates on the Protective Security Policy Framework.

Check out the 30+ world-class speaker line-up and purchase your online pass today: www.psgconference.com

———- SPEAKERS ———-

I’m speaking at this year’s PSG Conference #PSG2021 and will be speaking on [DAY] October about [TOPIC].

I’m excited to be joining a great line-up of security professionals from around the world. Join me and other speakers to hear the latest on various aspects of #cyber, #risk, #criticalinfrastructure and #security. I look forward to seeing you online!

Check out the 30+ world-class speaker line-up and purchase your online pass today: www.psgconference.com

COVID-19 is not the only bug we’re dealing with every day. Cyber security remains a major threat to our security, our assets and our people. The PSG Conference 2021 – Protective Security in Government #PSG2021 is bringing together industry professionals to collectively discuss solutions to diverse risk challenges.

The conference will be delivered online from 14-15th October with 30+ world-class speakers to inform, challenge and bring you up to date with the latest trends, opportunities and information.

Checkout the conference schedule and purchase your online pass today: www.psgconference.com

———- SPEAKERS ———-

I’m really looking forward to presenting at PSG Conference 2021 – Protective Security in Government #PSG2021 on [DAY] October about [TOPIC].

PSG 2021 will focus on “Building Cyber Resilience into Critical Infrastructure at Home and in the Indo Pacific” and will feature some of the best minds in the security industry to discuss the latest trends and #PSPF updates.

Checkout the conference schedule and purchase your online pass today: www.psgconference.com

Have you seen the speaker line-up for the @psgconference #PSG2021? It’s phenomenal! 30+ world-class speakers on Building #CyberResilience into #CriticalInfrastructure Both at Home and in the #IndoPacific

Get your online pass now 🚩 www.psgconference.com

———- SPEAKERS ———-

Excited to be a part of the @psgconference #PSG2021 with top speakers from around the world! Join me & other security industry #thoughtleaders to discuss the latest trends & updates.

Check out the 30+ world-class speaker line-up and book your tix now 🚩 www.psgconference.com

WEB CONTENT
DESCRIPTION

The global health pandemic upon us (COVID-19) isn’t the only problem that we’re facing nowadays. It is important that we take an innovative approach to the way Government Agencies and their suppliers manage risk and continuity. 2021 has continuously been challenging for Australian governments, the security industry and businesses across the board so this year’s Protective Security in Government (PSG) Conference #PSG2021, with the theme: ‘Building Cyber Resilience into Critical Infrastructure at Home and in the Indo Pacific’ is more important than ever.

The #PSG2021 Team are proud to be collaborating with various cyber security experts to bring you the latest in protecting people, information and assets, both at home and overseas.

What’s in it for you and your organisation?
Our conference program will inform you, challenge you and bring you up to date with the latest information about security governance and information, personal and physical security, as well as the ongoing discussion surrounding the ever-present danger of cyber based foreign interference with our national interests. If you want to thrive in the security industry, you won’t want to miss this opportunity to connect with other participants, expand your network and enhance your professional knowledge.

Conference Details
PSG Conference 2021
When: 14-15 October 2021, 8:30 AM – 5 PM (AEDT)
Where: Online – Teams Live Event
Website: www.psgconference.com

DIRECT MAIL

Dear [Name],
I want to personally invite you to attend the Protective Security in Government (PSG) Conference 2021 coming up on 14-15 October.

Australia has gone from crisis to crisis this past year. While these challenges are playing out on national and global scale, less obviously, and more locally, we are dealing with cyber threats, cyber attacks, terrorism, general criminality, and increasing concerns about foreign interference, within both the public and private sectors.

The PSG Conference in collaboration with various cyber security experts and organisations are bringing the latest in protecting people, information and assets, both at home and overseas. It’s a must-attend conference for organisations and professionals in the cyber, risk and security space.

For more information on the speakers, presentation topics and full schedule, visit: www.psgconference.com

I hope you can join us!

Warm Regards,
[Your Name]

The Institute of Strategic Risk Management (ISRM)        

Website: www.theisrm.org

LinkedIn: https://www.linkedin.com/company/the-isrm

Twitter: @ISRM

Risk 2 Solution Group (R2S)

Website: www.risk2solution.com

LinkedIn: https://www.linkedin.com/company/risk2solution

Twitter: @Risk2Solution

Facebook: @risk2solution

Australian Security Research Centre (ASRC)

Website: www.asrc.com.au

LinkedIn: https://www.linkedin.com/company/aussecurityresearchcentre/about/

Twitter: @AustSecResearch

Facebook: @AustSecResearch

Australian Industry & Defence Network (AIDN)
Website: www.aidn.org.au
LinkedIn: https://www.linkedin.com/company/aidn/

Australian Risk Policy Institute (ARPI)
Website: www.arpi.org.au
LinkedIn: https://www.linkedin.com/company/australian-risk-policy-institute-arpi-/
Twitter: @ARPIRiskPolicy

Australian Instituteof ProfessionalIntelligence Officers (AIPIO)
Website: www.aipio.asn.au
LinkedIn: https://www.linkedin.com/groups/1945163/
Twitter: @AIPIO

Australian Security IndustryAssociation Limited (ASIAL)
Website: www.asial.com.au
LinkedIn: https://www.linkedin.com/company/asial/
Twitter: @asial_au
Facebook: @asial.official

Risk Management Institute of Australasia (RMIA)
Website: www.rmia.org.au
LinkedIn: https://www.linkedin.com/company/risk-management-institution-of-australasia/
Twitter: @RMIA_AU
Facebook: @RMIAOfficial

THANK YOU!

Thank you for participating in #PSG2021! For every post you create or share, you help us further our goal of helping to protect people, information and assets both at home and overseas.