Melissa Agnes
Founder and CEO, Crisis Ready Institute

Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis ReadyTM Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

A university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU, Columbia and McGill. Her book and Crisis Ready(R) Model are globally recognized as having elevated industry best practice and are currently taught in dozens of higher education courses around the world, including at Harvard University and by Homeland Security.

Agnes currently sits on the panel tasked with developing the International Standard for Crisis Management— Guidelines for developing a strategic capability, ISO 22361. She also sits on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police (IACP); and on the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to help world leaders understand, evaluate and strategically prepare for rising global risks.

In 2015, Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is also the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

Strengthening your organization’s culture of crisis readiness.

Amongst other things, COVID-19 has taught us how unnerving and uncomfortable it can be to lead in highly volatile and impactful situations where the circumstances are unprecedented and the answers, unclear. So then, how can you strengthen your and your team’s ability to be agile, strategically proactive and confident in the face of challenging, emotionally escalating and highly impactful situations?

In this session, Melissa Agnes will help delegates learn valuable lessons from the past several months and apply them to their business to better strengthen and hone their culture of crisis readiness moving forward. Delegates will learn processes, frameworks and best practices to be more confident, empowered, and strategic in highly volatile and impactful circumstances. These tools and tactics will apply to the currently remaining risks that pertain to COVID-19, as well as any other potentially damaging circumstance that may present itself to their organization, communities and stakeholders.

Delegates will leave this session with:

  • A framework that helps their team identify and assess whether an incident is an ‘issue’ or a ‘crisis’ for the business.
  • Strengthened confidence in their ability to proactively respond to challenging situations in real-time.
  • Key lessons from the last few months to better strengthen the overall resilience of their teams and business as they move forward in the ‘new normal’.
  • A clear roadmap of strategic next steps for the business to take in order to start embedding a Crisis Ready Culture.